You shouldn’t judge a book by its cover…right?
Maybe you shouldn’t, but let’s face it, we all do. Especially in this century. Everything we encounter is polished, glossed, and designed that we have come to expect beauty, even in packaging. Think of Apple products and advertising. The iPhone 6 will stick to its tried and true stylings, packaging, and marketing. Not only is it part brand building but sleek visuals catch our eyes and plead for our attention.
Art and style have become an ingrained part of our lives. Advertising, movie trailers, electronics all focus on their art style and in turn we as consumers focus on these aspects.
Your book will be judged by its cover.
So if you are self-publishing please devote some time into getting this right.
I can’t count the amount of books on Amazon Kindle that have a shot of someone standing in an awkward pose with borders and text applied from MS Paint on top of them. It’s an eyesore and a surefire way to get me to either cringe or laugh and never return to your page again.
This is how consumerism works. If you don’t at least look like you spent time and money on your product, then the consumer will not spend their time and money on that product.
And maybe you’re not a graphic artist, and that’s ok, there are plenty of artist out there looking for work. oDesk, Elance, freelancer, guru, and envato studio all service people in need of freelance graphic design.
If you absolutely cannot pay for design then look towards friends and family for some help. Even if they are not designers either they may know someone who is.
Whatever route you choose please do yourself and everyone who is going to see your cover a favor and make it the absolute best it can be.
Chime in below on awful book covers, if books should be judged this way, and any other methods available out there that I may have missed for indie authors.