You shouldn’t judge a book by its cover…right?
Maybe you shouldn’t, but let’s face it, we all do. Especially in this century. Everything we encounter is polished, glossed, and designed that we have come to expect beauty, even in packaging. Think of Apple products and advertising. The iPhone 6 will stick to its tried and true stylings, packaging, and marketing. Not only is it part brand building but sleek visuals catch our eyes and plead for our attention.
Art and style have become an ingrained part of our lives. Advertising, movie trailers, electronics all focus on their art style and in turn we as consumers focus on these aspects.
Your book will be judged by its cover.